On Wednesday, 2:30pm at CHI 2010 (in Regency 5), Anna Wu and I will be presenting a paper that touches on this topic. Anna and I spent last summer figuring out which user behaviors on Beehive indicate that two IBMers have a strong or weak relationship, and then further determining which behaviors reflect a professional versus a personal closeness. As you might expect, many behaviors on the site indicate general closeness, but a few are reflective of personal closeness only. Come to our talk to find out the details! (or, read the paper.)

A Wu, JM DiMicco, DR Millen. (2010) “Detecting Professional versus Personal Closeness Using an Enterprise Social Network Site.” Proceedings of CHI 2010, April 2010.

I want to compile a comprehensive list of related work done on understanding how people use social networking tools at companies. Do you know of any additional research on the use of social software by employees? Please let me know.

I’m looking for papers that study social network sites (SNSs) and other social software (blogs, wikis, social bookmarking, microblogging) and how employees use them. The criteria is that the site has to have a profile page with a user’s articulated social network and the user has to be using it as part of their work life.

Publications on the use of social software inside the workplace:

A Wu, DiMicco, J.M., Millen, D.R. (2010) “Detecting Professional versus Personal Closeness Using an Enterprise Social Network Site.“ Proceedings of CHI 2010, April 2010.

Barnes SJ., Böhringer M, Kurze C, Stietzel J (2010) Towards an understanding of social software: the case of Arinia. Proceedings of the 43rd Hawaii International Conference on System Sciences (HICSS-43), Koloa, Kauai, Hawaii.

Blaschke, S. & Stein, K. (2008). Methods and Measures for the Analysis of Corporate Wikis. Proceedings of the 58th Annual Conference of the International Communication Association (ICA), May 22-26, Montréal.

Böhringer, M. & Richter, A. (2009): Adopting Social Software to the Intranet: A Case Study on Enterprise Microblogging.
Proceedings 9. fachübergreifende Konferenz Mensch und Computer (M&C 2009), Berlin.

Brzozowski, M. WaterCooler: exploring an organization through enterprise social media. Proc. Group 2009.

Brzozowski, M., Sandholm, T., and Hogg, T. Effects of feedback and peer pressure on contributions to enterprise social media. Proc Group 2009.

Chen, J., Geyer, W., Dugan, C., Muller, M, Guy, I. Make new friends, but keep the old: recommending people on social networking sites. Proc. CHI 2009.

DiMicco, J.M., Millen, D. (2007) “Identity management: Multiple presentations of Self in Facebook.” Note, Proceedings of the ACM GROUP Conference, Sanibel Island, FL, Nov 2007.

DiMicco, J.M., Geyer, W., Dugan, C., Brownholtz, B., Millen, D.R. (2009) “People Sensemaking and Relationship Building on an Enterprise Social Networking Site.” Full Paper, Proceedings of the 42nd Hawaii International Conference on System Sciences (HICSS ‘09), January 2009.

DiMicco, J.M., Millen, D.R. (2008) “People Sensemaking with Social Networking Sites.” Sensemaking Workshop, Conference on Human Factors in Computing Systems (CHI 2008), Florence, Italy, April 2008.

DiMicco, J.M., Millen, D.R., Geyer, W., Dugan, C. “Research on the Use of Social Software in the Workplace.” Workshop on Social Networking in Organizations, Conference on Computer Supported Cooperative Work (CSCW 2008), November 2008.

DiMicco, J.M., Millen, D.R., Geyer, W., Dugan, C., Brownholtz, B., Muller, M. “Motivations for Social Networking at Work.” Proc CSCW 2008, San Diego, CA, November 2008.

Dugan, C., Geyer, W., Muller, M., DiMicco, J.M., Brownholtz, B., Millen, D.R. “It’s All ‘About You’ – Diversity in Online Profiles.” Note, Proceedings of the ACM Conference on Computer Supported Cooperative Work (CSCW 2008), San Diego, CA, November 2008.

Ehrlich, K., Shami, S. Microblogging Inside and Outside the Workplace. Proc. ICWSM ‘10.

Farzan, R., DiMicco, J.M., Brownholtz, B. (2009) “Spreading the Honey: A System for Maintaining an Online Community.” Full Paper, Proceedings of the ACM GROUP Conference, Sanibel Island, FL, May 2009.

Farzan, R., DiMicco, J.M., Brownholtz, B. (2010) “Mobilizing Lurkers with a Targeted Task.” Proceedings of the 4th Int’l AAAI Conference on Weblogs and Social Media (ICWSM ‘10), May 2010.

Farzan, R., DiMicco, J.M., Millen, D.R., Brownholtz, B., Geyer, W., Dugan, C. (2008) “Results from Deploying a Participation Incentive Mechanism within the Enterprise.” Conference on Human Factors in Computing Systems (CHI 2008), Florence, Italy, April 2008.

Farzan, R., DiMicco, J.M., Millen, D.R., Brownholtz, B., Geyer, W., Dugan, C. (2008) “When the experiment is over: Deploying an incentive system to all the users.” Symposium on Persuasive Technology, In conjunction with the AISB 2008 Convention, Aberdeen, Scotland, April 2008.

Freyne, J., Jacovi, M., Guy, I., Geyer, W. Increasing engagement through early recommender intervention. Proc RecSys 2009.

Fuchs-Kittowski F, Klassen N, Faust D, Einhaus J (2009) A Comparative Study on the Use of Web 2.0 in Enterprises. Proceedings 9th International Conference on Knowledge Management and New Media Technology, Graz.

Geyer, W., Dugan, C. Inspired by the Audience – A Topic Suggestion System for Blog Writers and Readers. Proc. CHI 2010.

Geyer, W., Dugan, C., DiMicco, J.M., Millen, D.R., Brownholtz, B., Muller, M. (2008) “Use and Reuse of Shared Lists as a Social Content Type.” Conference on Human Factors in Computing Systems (CHI 2008), Florence, Italy, April 2008.

Guy, I., Jacovi, M., Shahar, E., Meshulam, N., Soroka, V. and Farrell, S. Harvesting with SONAR: the value of aggregating social network information CHI ‘08, ACM, Florence, Italy, 2008.

Happel H, Treitz M (2008) Proliferation in Enterprise Wikis. Proceedings of the 8th International Conference on the Design of Cooperative Systems (COOP’08).

Hasan, H. and Pfaff, C.C., The Wiki: an environment to revolutionise employees’ interaction with corporate knowledge. In Proc OZCHI ‘06 (2006), 377-380.

Holtzblatt, L., Damianos, L., and Weiss, D. Factors Impeding Wiki Use in the Enterprise: A Case Study. Proc. CHI 2010, ACM Press (2010)

Hsu, C.-L. and Lin, J. C.-C. (2008) Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation, Information & Management, 45, 1, 65-74.

Ip, K. F. R. and Wagner, C. (2008) Weblogging: A study of social computing and its impact on organizations, Decision Support Systems, 45, 2, 242-250.

Jackson, A., Yates, J.A. and Orlikowski, W. Corporate Blogging: Building community through persistent digital talk. Proc. HICSS ‘07 (2007).

Kim, S.T., Lee, C.K. and Hwang, T. Investigating the influence of employee blogging on IT workers’ organisational citizenship behaviour. International Journal of Information Technology and Management, 7, 2 (2008), 178-189.

Kuhn, S. SelectMinds Abstract for CSCW 2008 Workshop: Social Networking in Organizations. Workshop on Social Networking in Organizations, Conference on Computer Supported Cooperative Work (CSCW 2008), November 2008.

Millen, D.R., Feinberg, J. and Kerr, B., Dogear: Social bookmarking in the enterprise. In Proc CHI ‘06 (2006), 111-120.

Muller, M.J., Freyne, J., Dugan, C., Millen, D.R., & Thom-Santelli, J. Return On Contribution (ROC): A metric for enterprise social software. Proc. ECSCW 2009.

Muller, M.J., Millen, D.R., & Feinberg, J. Information curators in an enterprise file-sharing service. Proc. ECSCW 2009.

Richter, A., Koch, M. Challenges of the Use of Social Networking Services in (German) Enterprises. Workshop on Social Networking in Organizations, Conference on Computer Supported Cooperative Work (CSCW 2008), November 2008.

Richter, A.; Ott, F.; Kneifel, D; Koch, M. (2009): Social Networking in einem Beratungsunternehmen.
In: Proceedings 9. fachübergreifende Konferenz Mensch und Computer (M&C 2009), Berlin.

Richter, A., Riemer, K. Corporate Social Networking Sites – Modes of Use and Appropriation through Co-Evolution. 20th Australasian Conference on Information Systems, 2009.

Romeo, P. The D Street Case Study. Workshop on Social Networking in Organizations, Conference on Computer Supported Cooperative Work (CSCW 2008), November 2008.

Shami, N. S., Ehrlich, K. and Millen, D. R. Pick me! Link selection in expertise search results. In Proc. CHI 2008, ACM Press (2008), 1089-1092

Shami, N. S., Ehrlich, K., Gay, G. and Hancock, J. T. Making sense of strangers’ expertise from signals in digital artifacts. In Proc. CHI 2009, ACM Press (2009), 69-78

Skeels, M.M. and Grudin, J. When Social Networks Cross Boundaries: A case study of workplace use of Facebook and LinkedIn. Proc. GROUP 2009, ACM Press (2009), 95-104.

Stein, K. and Blaschke, S. (2009). Corporate Wikis: Comparative Analysis of Structures and Dynamics. In Hinkelmann, K. and Wache, H., editors, Proceedings of the 5th Conference on Professional Knowledge Management, Lecture Notes in Informatics, pages 77–86, Bonn. Gesellschaft fu ̈r Informatik.

Stein, K. and Blaschke, S. (2010). Interlocking Communication: Measuring Collaborative Intensity in Social Networks. In Memon, N. and Alhajj, R., editors, Social Network Analysis and Mining: Foundations and Applications. Springer, Berlin.

Steinfeld, C., DiMicco, J.M., Ellison, N., Lampe, C. (2009) “Bowling Online: Social Networking and Social Capital within the Organization.” Full Paper, Proceedings of the Fourth International Conference on Communities and Technologies (C&T 2009), State College, PA, June 2009.

Thom-Santelli, J. and Millen, D.R. Learning by Seeing: Photo Viewing in the Workplace. Proc. CHI 2009, ACM Press (2009), 2081-2090.

van Ham, F., Schulz, H., DiMicco, J.M. (2009) “Honeycomb: Visual Analysis of Large Scale Social Networks.” Full Paper, Proceedings of INTERACT 2009, Uppsala, Sweden, August 2009.

Yardi, S., Golder, S., Brzozowsi, M. Blogging at work and the corporate attention economy. Proc CHI 2009, ACM Press (2009).

Zhang, J., Qu, Y., Cody, J., Wu, Y. A Case Study of Micro-blogging in the Enterprise: Use, Value, and Related Issues. Proc CHI 2010, ACM Press (2010).

Collective Intelligence In Organizations: Toward a Research Agenda

Workshop webpage: www.parc.com/ciorg

CSCW workshop descriptions: http://www.cscw2010.org/program/workshops.php

When: 6 February 2010

Where: Savannah, Georgia, USA

Description

A new generation of web tools is penetrating organizations after successful adoption within the consumer domain (e.g., social
networking; sharing of photos, videos, tags, or bookmarks; wiki-based editing). These tools and the collaborative processes they
support on the large scale are often referred to as Collective Intelligence (CI).

This workshop will focus on CI tools for collaboration in work-related settings, especially for task forces now increasingly common
in industry and government. The workshop is aimed at refining the problem, summarizing pioneering work on CI in general (i.e.,
exemplars of practices and tools), and ultimately developing a research agenda that specifically addresses the problem of
supporting CI among knowledge workers in organizations. Participants will present studies of task forces suggesting specific design
requirements, CI tools, and/or new methods for empirical or design research on CI.

Call for Participation

The workshop aims to assemble a diverse set of participants with a research or practitioner interest for CI in organizations. Workshop
participants should submit either a position paper (1500-2000 words) or extended paper (up to 8000 words) reporting more substantial research.

Topics of interest include:

– Empirical studies of work practices in organizations: e.g., case studies of task forces illustrating practices and design requirements
– Designs of new software tools or proof-of-concept prototypes supporting CI in task forces, communities; or in-depth evaluations
of tools already deployed that support CI in organization
– Theoretical contributions on collective intelligence, crowd sourcing, and community-based learning in organizations, which can directly
inform design and research
– Cases of multidisciplinary research showing the interplay between field studies, analysis of requirements, and development of CI tools

Dates

– 20 November 2009 — submissions should be sent as a PDF or Word attachment to ciorg@parc.com [2-3 researchers will review each submission; based on a shared evaluation scheme, the reviewers will assess the significance of the contribution, its relevance to the workshop themes, and its clarity]
– 18 December 2009 – notification of acceptance [accepted paper titles will be posted here and shared through a wiki]
– 6 February 2010 — workshop to take place [participants will be asked to prepare a brief summary and read all accepted position papers prior to the workshop]

Workshop Organizers

Gregorio Convertino, PARC

Antonietta Grasso, Xerox Research Centre Europe

Joan DiMicco, IBM Research

Giorgio De Michelis, University of Milano – Bicocca

Ed H. Chi, PARC

The four pictures shown here are from Beehive and show IBM employees all around the world going bowling. There are so many pictures just like this shared on Beehive, highlighting coworkers informally socializing and having fun together. In terms of social capital, we hypothesized that this type of informal sharing and communicating on Beehive could be associated with closer bonds with coworkers and increased access to distant colleagues.

By adapting the survey instrument Chip, Nicole and Cliff use for measuring Facebook intensity and social capital to the IBM & Beehive context, we found that even with limited use of Beehive, over a relatively short amount of time, there are associations between types of usage and different types of social capital:

• When someone is using Beehive for meeting new contacts, they report a greater interest in making these types of contacts at the company in general.
• When someone is using Beehive for keeping up with known colleagues, both in their workgroup and in their extended network of loose ties, they report having closer ties with their immediate network (bonding social capital), a higher sense of citizenship (willingness to help the greater good of the company), and greater access to both new people and expertise within the company.
• And finally, the more intensely someone uses Beehive (meaning more frequent visits and stronger associations with the community on the site) the higher they report their social capital is, across all measures. They have closer bonds to their network, they have a greater willingness to contribute to the company, they have a greater interest in connecting globally, have greater access to new people, and a greater ability to access expertise.

The paper is Bowling Online: Social Networking and Social Capital Within the Organization and the official abstract is below:

Social capital facilitates knowledge management in organizations by enabling individuals to locate useful information, draw on resources and make contributions to the community. This paper explores the relationship between social capital and use of an internal social network site in a multinational organization. We hypothesize that SNS use contributes to social capital within the organization by enabling users to form networks of heterogeneous contacts and maintain and deepen existing relationships. Survey findings show that bonding relationships, sense of corporate citizenship, interest in connecting globally, and access to new people and expertise are all associated with greater intensity of SNS use.

The full conference program includes a lot of interesting papers.

Forget the theory. Proof exists that internal communities work. Today’s media continues to hype the rise and fall of public social networks, leaving many managers to question whether community has a business application. However, smart companies have already implemented internally focused collaboration platforms that offer the best of external functionality with the appeal of a network with dedicated business focus.

This session will highlight the lessons learned from three professionals who are responsible for internal community efforts: Joan DiMicco from IBM Research, Jamie Pappas from EMC, and Patricia Romeo from Deloitte.

I’m excited for it because myself, Jamie Pappas from EMC and Patricia Romeo from Deloitte are going to share the stories we’ve heard and seen first hand from our respective internal social networking communities (Beehive, EMC One, and D Street). When the three of us have chatted we’ve discovered that many of the IBM, EMC and Deloitte stories are the same:

• High adoption rates: employees use these sites more than traditional intranet directories and information repositories
• Viral adoption and word of mouth drives adoption, more so than top-down requirements and instructions to join.
• Appropriate behavior: each company has thought through issues of inappropriate content in detail and provides guidelines to the users, but for the most part (we’re talking ~99.9%), employees know what is right and wrong to say on these company-internal tools
• The list of benefits of these tools goes on and on, centered around the theme of people connecting with each other. Some of our top benefits:
  • humanizing the workplace
  • finding informal information
  • expertise location
  • assisting new hires and acquired employees integrate
  • crossing information silos
  • providing a forum for employees to share their opinions with management.

If you’ll be at Enterprise 2.0, please stop by! (The panel is Tuesday, June 23, 1-2pm.)

R Farzan, JM DiMicco, B Brownholtz. (2009) “Spreading the Honey: A System for Maintaining an Online Community.” Full Paper, Proceedings of the ACM GROUP Conference, May 2009.

Last summer, when Beehive had been running for a full year, it had plenty of content — 100,000 pieces of content, in fact. So we realized the problem on the site was not generating new content, but rather finding the existing, interesting content. This problem is usually tackled in a few different ways: by displaying lists of recent content and most-viewed content (which we already did on Beehive) and by asking users to rate or vote on the best content.

We decided to design a custom system that encouraged a larger group of users to participate in the process of rating content than one usually sees in standard rating systems. We did this by picking a rotating board of users that has the power for one week to give “honey” to content they liked. Each board is picked based on their activity on the site and you can’t serve on the board more than once every four weeks.

We feel strongly that having a diverse group of users involved in selecting the best content brings a richness and diversity to the promoted content that reflects more of the IBM community. Because the Beehive community is large (>50,000) and IBM is even larger (>300,000), we didn’t want to have a small, and in some ways elite, group of enthusiastic raters driving up the visibility of a small set of content. Rather, we wanted to have the power to promote content distributed over a larger group, over a longer period of time.

To find out more about the system and, IMHO, impressive results, read the paper! The screenshot to the right is what you see on the home page of Beehive every time you log in and it shows you the content that this week’s “honey bees” picked as the best of the best.

Agents of Diffusion – Insights from a Survey of Facebook Users, Rebecca Ermecke, Philip Mayrhofer, Stefan Wagner

On viral adoption on Facebook

Beyond Microblogging: Conversation and Collaboration via Twitter, Courtenay Honeycutt, Susan C. Herring

How people use the @ reply mechanism in Twitter. Did you know that 30% of messages get replies?

A Conceptual and Operational Definition of ‘Social Role’ in Online Community, Eric Gleave, Howard T. Welser, Thomas M. Lento, Marc A. Smith

A theoretical paper on determing social roles in an online community. Best paper award for the Track.

Hello Stranger! A Study of Introductory Communication Structure and Social Match Success, Daphne R. Raban, Stephen T. Ricken, Sukeshini A., Grandhi, Nathaniel Laws, and Quentin Jones

Social introductions.

Mycrocosm: Visual Microblogging, Yannick Assogba, Judith Donath

Overview of the mycrocosm service.

Cyber Migration: An Empirical Investigation on Factors that Affect Users’ Switch Intentions in Social Networking Sites, Cheng Zengyan, Yang Yinping, John Lim

What triggers migration between different social network sites?

A Life Cycle Model of Virtual Communities, Elham Mousavidin, Lakshmi Goel

The lifecycle and stages of an online community

Knowledge Workers and the Realm of Social Tagging, Ralph Boeije, Gwendolyn L. Kolfschoten, Pieter de Vries, Wim Veen

Social tagging by workers.

Groupware for Design: an Interactive System to Facilitate Creative Processes in Team Design Work, Arjun Venkataswamy, Rajinder Sodhi, Yerkin Abdildin, Brian P. Bailey

How do you design groupware that is specifically supposed to support the creative process of team design work?

Cultural Diversity, Perception of Work Atmosphere, and Task Conflict in Collaboration Technology Supported Global Virtual Teams: Findings from a Laboratory Experiment, Souren Paul, Sumati Ray

I already blogged about this one and how it is an interesting finding about conflict and cultural differences in distributed teams.

Blogs Are Echo Chambers: Blogs Are Echo Chambers, Eric Gilbert, Tony Bergstrom and Karrie Karahalios

Are bloggers talking to like-minded bloggers?

Employee Adoption of Corporate Blogs: A Quantitative Analysis, Sunil Wattal, Pradeep Racherla, Munir Mandviwalla

Model of when/why employees start blogging.

Monetizing the Internet: Surely There Must be Something other than Advertising, Eric K. Clemons

Great title and interesting discussion of some other possibilities for making money on the internet, besides through advertising.

“Cultural Diversity, Perception of Work Atmosphere, and Task Conflict in Collaboration Technology
Supported Global Virtual Teams: Findings from a Laboratory Experiment”
by Souren Paul and Sumati Ray

The main findings:

• perceived work atmosphere is positively related to participation in work groups
• participation increases task conflict which is required for high quality decisions (see pre-existing literature on the value of conflict in teams!)
• the findings highlight the importance of developing favorable perception of work atmosphere inculturally diverse virtual teams.

Conclusion: perceived work atmosphere is critical in shaping the performance of virtual teams

Here is the paper’s official abstract:

In this paper, we focus on work atmosphere and
conflict in global virtual teams and report the
findings of a laboratory experiment that involved
twenty-seven cross-cultural virtual teams. The
members of the teams used IBM’s Lotus Sametime to
work on decision-making tasks. The findings of the
study reveal that in collaboration technology
supported virtual teams, the cultural heterogeneity of
the team members influences their perceptions of the
work atmosphere, which in its turn influences
members’ participation in group work. We also find
that the number of occurrences of task conflict
related discussion among the group members is
positively related to their participation in group
work. The findings of the study are interesting and
provide motivation for future research on work
atmosphere and conflict in virtual teams.

Babble is similar to a multi-channel textual chat system except that its conversation persists over sessions, allowing both synchronous and asynchronous talk. Its aim is to support everyday, opportunistic interaction among members of a workgroup. [link]

I never used Babble (it was built in 1997 and used internally at IBM before I joined), but it is one of the projects that inspired my thesis research. Its key concept is social translucence:

Social translucence is the idea that we should make some (but not all) cues about the presence and activity of users of digital systems available to one another. [link]

Twitter fits this criteria and has a lot of the same features as Babble:

• you can communicate either synchronously or asynchronously (txt, mobile, browser, etc… )
• you can see who is present (Twitter’s following and followers pictures)
• you can see who is active (Twitter’s time-sorted list of who said what)
• you can selectively determine who sees your posts (direct messages, @ messages, broadcast)

The main differences between Twitter and Babble are:

• Babble has a graphical visualization showing who is currently engaged in the conversation
• Twitter’s “groups” are not bounded. Even though you and I might be following each other, my group is probably different than your group. It is possible there could be 0% overlap, but we could still communicate.
• The cultural norms of Twitter are pretty distinctive in that people use “tweets” to give casual updates on their latest thoughts, ideas, opinions and experiences. The updates are not solely focused on workgroup interaction, like Babble was conceptualized to be for. But I see this as Twitter’s unusual strength.

It would be great if Twitter had some social visualization capability. (Maybe it does? Anyone know?) Then it really would be Babble, adapted for the flexible, ad-hoc type of collaboration and communication we do in this post-2000 world.

If you haven’t read them already, I highly recommend these papers on Babble and social translucence:

Socially Translucent Systems: Social Proxies, Persistent Conversation, and the Design of “Babble”, by Thomas Erickson, David N. Smith, Wendy A. Kellogg, Mark Laff, John T. Richards, Erin Bradner. In Human Factors in Computing Systems: The Proceedings of CHI ‘99. ACM Press, 1999.

Social Translucence: An Approach to Designing Systems that Support Social Processes by Thomas Erickson and Wendy A. Kellogg. In Transactions on Computer-Human Interaction. Vol. 7, No. 1, pp 59-83. New York: ACM Press, 2000.

• Ross Mayfield says SocialText will be a better sell in this economy than IBM and Microsoft’s solutions because SocialText is cheaper. I don’t know the prices, but this sounds pretty logical.
• Facebook and Twitter don’t plan to become profitable any time soon. I think this is a good sign that the fun isn’t over yet.
• LinkedIn has released some “all work, no play” applications. Will be very interesting to see where this takes LinkedIn.

WorkBook: A Secure Corporate Overlay for Facebook

WorkBook allows employees to securely interact with their peers using the hugely-popular Facebook service. WorkBook combines all the capabilities of Facebook with all the controls of a corporate environment, including integration with existing enterprise security services and information sources. With WorkBook, employees can find and stay in touch with corporate colleagues, publish company-related news, create bookmarks to enterprise application data and securely share the bookmarks with authorized colleagues, update on status change and get general company news. Employees can freely use Facebook, with the WorkBook overlay, with no danger of information leaking outside the organization or access being granted to unauthorized personnel.

It is after 7pm on a Friday night, so I don’t have any comments to make at this time.

Workshop on Social Networking in Organizations

Workshop Website: http://research.ihost.com/cscw08-socialnetworkinginorgs/

Overview:

Social networking websites, such as Facebook and LinkedIn, are heavily used by students to maintain friendships and by professionals to maintain contacts with others such as potential customers and recruits. Technologies such as email, IM, and weblogs were initially adopted by students and consumers for personal use and then moved into enterprises, having a significant impact on business environments. Social networking technologies seem to be following suit, perhaps more rapidly, but we are just beginning to explore how these applications are being used inside enterprises and large organizations. To what extent are they used to maintain or establish external ties to family, friends, and professional colleagues? To what extent are they being used to meet internal team or organizational goals? How are organizations responding?

This workshop will assemble 15-20 people with a research or applied industry interest in social networking in organizational or enterprise settings.

Those wishing to participate in the workshop should submit a 1 to 2 page extended abstract describing their research, experiences, or analyses of social networking software.

Important Dates:

Friday, September 26: position papers due
Friday, October 10: notification of acceptance
Sunday, November 9: workshop in San Diego, CA

Organizers:

Joan DiMicco, IBM Research
Werner Geyer, IBM Research
David Millen, IBM Research
Jonathan Grudin, Microsoft Research

We conducted a study of why people at IBM are using Beehive and our analysis reveals that workers differ from typical users of Internet social network sites, who have been shown to use SNSs primarily for keeping up with off-line friends (see boyd & Ellison, 2008). Within the walled garden of the enterprise, where there is a higher level of trust and an emphasis on work, IBM employees choose to reach out and meet new people rather than only connecting to those they know. They also share details of their life outside of work (“share your experience”) which has not been found with any frequency in other enterprise social software tools . And lastly, if motivated by career advancement goals or a desire to champion a project idea, they use the social network site strategically to connect (“build relationships”) and spread their message to a large audience (“promote your business”).