Lee
The NYTimes has an interesting article about the promotion side of invention: If No One Sees It, Is It an Invention?. It is the story of Johnny Chung Lee, an HCI PhD student at CMU, who posted his research ideas on YouTube. If Lee had only pursued the traditional avenue of sharing his HCI inventions by publishing and presenting at CHI, the premier HCI conference, he would not have had nearly the impact. For example, Bill Gates probably wouldn’t know his name.

If you create the coolest widget, it can’t have impact unless people see it, use it, experience it. I guess that is basically Marketing 1.0. But something computer scientists aren’t always so savvy to.

Ok, time to go review CHI papers for publication. It would be so much more fun to be reviewing YouTube videos…