This is a very funny post on “Creating Passionate Users” that hits on one of my pet peeves about tech companies and tech conference and the XXL t-shirts they give out. In this age of trying to recruit and support a diverse workforce AND in this age of product specialization and customization, it seems rather backward to hand out t-shirts that only fit the XXL attendees. If you give out a fitted woman’s shirt, the women will not only take note that you consider them valid members of the community, they will also WEAR the darn shirt!

The point is showing us that you care about more than just saving a few bucks on a t-shirt print run. That you care about ALL your users, not just the Big Burly Men. And even if you do not care, you’d think the marketers would get a clue that people aren’t going to be wearing your logo around giving you free advertising if the shirt doesn’t fit. The bar’s been set pretty low on this, so even a MEN’S SMALL would make me happy.

I agree!